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“A product is what you sell, a brand is the perceived image of the product you sell, and branding is the strategy to create that image.” |
Involvement Branding is enhancing the image of your brand by differentiating your business through involvement in community causes. Lifting employees with the ability to give and helping nonprofits in a genuine way creates more leaders and connects more people to your business. We can help you review your mission, explore your employees' interests, list possible organizations, determine a budget of time and money, get everyone involved, track results, and promote (in a community-focused, non-braggy way) how awesome it is to give back to the community, creating a win-win-win situation!
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It can improve your business brand image, differentiation, attractiveness to investors, media coverage, reputation, community relationships, recognition, loyalty and sales. Involvement can also improve employee productivity, teamwork, connectivity, purpose, health, morale, motivation, loyalty, recruitment and retention. |
“People never care how much you know until they know how much you care.” |